Onpage optimization, as the name implies, is applying seo techinques on the web page so as to make search engine spiders index it and rank it higher.
Onpage optimization methods consists of –
Keywords – Here it means placement of keywords in the web copy and NOT selection of keywords. Keyword selection is done prior to writing content for web page and NOT as an afterthough ( although this is often the case ). Keywords must be placed in such a manner that both search spiders and visitors should be satisfied.
Title: In the title tag, the target keyword should appear at least once. (different title for each page). The title should entice the visitor to click to your site.
Meta Tags: Meta description tag – This tag summarizes the purpose of web page and like title tag, must include keywords.
The title and description should be appealing not only to the search engines, but to visitors as well. Search engines are not going to buy your products and services. Humans will.
Meta keywords tag – List of keywords seperated by comma is what goes into meta keywords list. (different keywords for each page).
Alt attribute: Using ALT attribute on images is good seo practice. “A picture is worth a thousand words” is not true in case of search engines, but ALT attribute is worth it. Don’t cram all the keywords in one ALT attribute. One or two keywords is sufficient.
Anchor Text: Internal links must be optimized with targetted Keywords.
HTML Site Map: HTML sitemap consists of links to all the pages of the website. This is useful in case of large website as visitor can quickly glance through all the pages to find the desired information.
Google launches Google buzz
Google announced the launching of new social networking tool integrated with Gmail with the following expalantion –
“Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.
We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time”
How to use Buzz -
When log in to your G-Mail account, you will see ‘Buzz’ link. The link will appear on the top left of the page, just under Gmail’s inbox tab.
You click that ‘Buzz’ tab for the first time and Google will display two links – one link for your followers, and the second one will show whom you are following. You can edit your profile and click on save profile and continue.
Click on the text box located at the top, and type whatever you want – status update or a link. The dropdown box here enables private posting if you want to do that.
Google co-founder Sergey Brin seemed confident that Google Buzz will enjoy broader success.
“Every couple years something new and revolutionary emerges and thanks to the Internet it can really emerge very quickly and affect many people in a short period of time,” Brin said. “I certainly hope that trend will continue and I hope we will make our own contribution with this set of capabilities.”