Before taking any effective steps towards ensuring a good search engine ranking, you need to analyse the existing site. SEO analysis is an intrinsic part of any succesfull search engine optimization campaign. This involves throughly examining your site for various factors like navigation structure, no. of incoming links, amount of text, keyword density, title and meta tags and the source code.
All these have a bearing on the ranking of a site in search engines. We will also send competitors analysis report detailing their present google rank, no.of links they have to give an idea about the amount of efforts required to achieve desired ranking position.
The SEO analysis report will highlight the following areas -
List of targetted keyphrases best suited for your site
How search engines will actually ’see’ your page
This report will display whether the site contains enough text and links for the spider.
Top five competitors report
This report will display your top 5 competitors,their link popularity, and current ranking position for your targetted keyphrase.
No. of links to your site
Major search engine’s count no. of links your site has got and will reward the site for quality as well as quantity of links.
Check for broken links
If search engine’s find a broken link, they won’t be able to index the page and thus optimization efforts will be wasted.
Pre optimization ranking report in Top 3 search engine’s
To show current level of optimization.
Title and meta tag analysis
Whether proper title and meta tags have been utilised.
Analysis of web copy
Amount of text on each page and whether targetted keyphrases are included.
SEO Friendly navigation
Whether search engine’s are able to spider the links in navigation.