According to the survey of Forrester Research Inc. (an independent technology and market research company), 81 % of internet consumers find web sites through search engine’s.
If your site is not listed in search engine’s, you are missing out a huge opportunity. When done properly, search engine optimization is the most cost effective method of marketing a website.
To increase your visibility on the internet, your site needs to be not only listed but listed higher to attract traffic and increase the volume of sales. For this its essential that the site is optimized for search engine’s.
Search engine optimization involves not only optimizing html source code but also web content for higher rankings. Generally, user doesn’t look beyond the first three pages of search results and if your site is not listed there, you are losing potential customers. We at Ultraseo will ensure that your site attains prime position by following ethical search engine optimization techinuques.
Optimization is not just about search engine rankings, it’s about conversion. For this, it’s imperative that the selection of keyphrases should be done in a focussed manner. Researching what your targetted customers are looking for is the first step in optimization process.
We will guide you in selecting the keyphrases which are ideal for your site after consultation with you. After careful selection of keyphrases, the process of inserting those keywords in strategic places begins. The selected keyphrases are placed in title,meta and seamlessly in the content. The optimized site is then submitted to search engine’s for indexing and a submission report will be sent to you.
Before taking any effective steps towards ensuring a good search engine ranking, you need to analyse the existing site. SEO analysis is an intrinsic part of any succesfull search engine optimization campaign. This involves throughly examining your site for various factors like navigation structure, no. of incoming links, amount of text, keyword density, title and meta tags and the source code.
All these have a bearing on the ranking of a site in search engines. We will also send competitors analysis report detailing their present google rank, no.of links they have to give an idea about the amount of efforts required to achieve desired ranking position.
The SEO analysis report will highlight the following areas -
List of targetted keyphrases best suited for your site
How search engines will actually ’see’ your page
This report will display whether the site contains enough text and links for the spider.
Top five competitors report
This report will display your top 5 competitors,their link popularity, and current ranking position for your targetted keyphrase.
No. of links to your site
Major search engine’s count no. of links your site has got and will reward the site for quality as well as quantity of links.
Check for broken links
If search engine’s find a broken link, they won’t be able to index the page and thus optimization efforts will be wasted.
Pre optimization ranking report in Top 3 search engine’s
To show current level of optimization.
Title and meta tag analysis
Whether proper title and meta tags have been utilised.
Analysis of web copy
Amount of text on each page and whether targetted keyphrases are included.
SEO Friendly navigation
Whether search engine’s are able to spider the links in navigation.
