blogs | SEO India Company - Ethical Search Engine Optimization Services

Link building mistakes

Posted on March 1, 2012 by seo team

Its a well known fact that link building is an important part of SEO. If done right, it can skyrocket your ranking and if done in an improper way, it can be a time wasting exercise. Just building links is not enough, it’s equally important to avoid some common mistakes webmasters commit while exchanging links. These mistakes are

1. All links pointing to home page.

Surely, the home page is your most imp. page, but don’t think that inner pages are less important. If a particular keyword is focussed on an inner page, would you build backlinks to home page or to inner page ? Definetly, to inner page

2. Wrong anchor text.

The anchor text must be related to your keywords. But make sure to vary the anchor text. If all the backlinks to your site have the same anchor text,it’s possible that Google might devalue your links.

3.Unrelated links

The number of links pointing to your site is not the only thing that matters. What matters is quality of those backlinks. Also, the websites that link back to you must be closely related to your niche.

4.No diversity of links.

All other things being equal,10 Links from a single source are NOT as important as 10 links from 10 different sources.

Ultraseo – an seo india company believes in ethical link building only and won’t do anything that would penalise your site in Google.

Rating: 8.0/10 (2 votes cast)

Rating: +1 (from 1 vote)

Posted in Link Building | 11 Comments

Importance of Inbound Links

Posted on February 27, 2012 by seo team

Inbound links are links to your website from other websites. Search engines considers each link as a vote.

Links are one of the most important factors for high search engine rankings. It is not possible to get high search engine rankings without good incoming links.

The idea behind this concept is that search engines think that your website must be important if many other websites link to your site. The more other websites link to your website, the higher your search engine rankings will be.

High rankings on Google and other search engines are the result of optimized web page content and good incoming links. You need both to get high search engine rankings.

The number of links alone is not enough to improve your search engine rankings. Had it been so, link building would have been a game of numbers.It is also important that the other websites are related to your website. If the links to your website include your important keywords in the link text, then it’s easier to get high rankings for these keywords.

If the links to your site include your keywords, then search engines will think that your website must be relevant for these keywords.

Link building is a time consuming exercise and must be undertaken with utmost care. At Ultraseo – an SEO India Company, we make sure that only right kind of links are built for your website.

Rating: 7.5/10 (2 votes cast)

Rating: +1 (from 1 vote)

Posted in SEO Tips | 8 Comments

Important Metrics For Seo

Posted on February 27, 2012 by seo team

Although there are various metrics when it comes to SEO like time spent on site, bounce rate,two very imp. metrics when it comes to users are often overlooked. These metrics are Click-Through Rate and Dwell Time.

The first metric Google makes of is direct Click-Through Rate (CTR) from the SERPs themselves. Whether or not a result gets clicked on is one of Google’s and Bing’s first clues about whether any given result is a good match to a query. Google and Bing both have this data, because they directly report it to webmasters.

In Google Webmaster Tools, you can find CTR data under “Your site on the web” > “Search queries”.

The second very imp. user metric is what Duane Forrester called Dwell time.

Here’s what he wrote -
“Your goal should be that when a visitor lands on your page, the content answers all of their needs, encouraging their next action to remain with you. If your content does not encourage them to remain with you, they will leave. The search engines can get a sense of this by watching the dwell time. The time between when a user clicks on our search result and when they come back from your website tells a potential story. A minute or two is good as it can easily indicate the visitor consumed your content. Less than a couple of seconds can be viewed as a poor result.”

Some other things to avoid when producing content:

Duplicate content must be avoided at all costs – don’t use articles or content that appears in other places. Create your own unique content. Users are always looking for great content.

Very little content – don’t produce pages with little relevant content on them – go deep when producing content.

Skipping proofreading – when you are finished producing content, take the time to check for spelling errors, grammatical mistakes and for the overall flow when reading. Does it sound like you’re repeating words too frequently? Remove them. Don’t be afraid to rewrite the content, either.

Ultraseo – an SEO India company takes care of all the above guideines to produce unque and compelling content, so that users always gets high quality content.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in SEO Tips | 15 Comments

Why people don’t value SEO

Posted on February 24, 2012 by seo team

SEO is an acronym for “search engine optimization”. It’s a complex process of analysis,designing,evaluating and monitoring a website – not for days or months – but on a continuous basis, keeping the recent trends in view. Coming back to the title of this post, let me answer this in the light of whatever little i know.

The number one reason people don’t value SEO is because they don’t understand SEO… If you don’t understand a thing, you won’t value it. Its as simple as that.

That brings us to another question – Why people don’t understand SEO ? Surely, there must be something mind boggling about this term – SEO – which repels people…

What they don’t understand is the enormity of activities that goes into ranking a website in top position. It’s not as simple as counting 1 to ten.

The fact is that SEO is not a single activity, but a set of activities undertaken over a long period of time and continually. And that’s precisely the reason it’s time consuming. And certainly it’s NOT a one time activity as many wrongly believed. What if search engines change their algorithm tomorrow ? or content quality guidelines. We all know what happened after Google Panda update. Many sites were hit hard and lost their top positions.

If your URL is displayed on the first page of SERP ( Search Engine Results Pages )and not generating enough clicks, there must be something wrong either with the title or snippet. Would you not change them just because someone told you that its a one time activity.

Another very imp. reason people don’t value SEO is because they assume ( again wrongly ), that it can be done by every Tom, Dick and Harry. You must have a very comprehensive knowledge of what keywords works best for your site, how to get content writers to frame content keeping in view those keywords,how to use correct anchor text,analyse the vast amount of data generated by Google analytics and much more. And you need years of experiece behind you for all this.

At Ultraseo – an SEO India company, we value and care about your website and will do all the right seo activities to get it ranked in front of your competitors.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in SEO mistakes | 15 Comments

How to Improve the Title tag

Posted on February 21, 2012 by seo team

A search engine results page (SERP), is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description.

Title tag is the most imp. on page element and influences rankings in a great way. A title tag is like an headline of a newspaper.

Google generates page titles and descriptions in a completely automated way and takes into account both the content of a page as well as references to it that appear on the web. The goal of the description and title is to best represent and describe each result and explain how it relates to the user’s query.

Title tag is critical to giving users a quick insight into the content of a result.

The following tips must be considered for managing your title tag

1. Always use Page descriptive and concise Page title. Avoid vague descriptors like “Home” which doesn’t convey to either search engines and users.

2. Every page must have a Unique title tag. Never repeat title across pages. Does each page of your website has the same content ? No ? Then why should titles be same.

3. Avoid keyword stuffing. It’s ok to have a few descriptive terms in the title, but there’s no reason to have the same words or phrases appear multiple times.

At Ultraseo – an Seo India Company , We never indulge in any such practice which can harm your site’s ranking in search results.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in Link Building | 12 Comments

What is a Google Friendly Site

Posted on February 16, 2012 by seo team

Provide quality information for visitors.

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information relevent to your target audience, the content will attract many visitors and entice webmasters to link to your site.

Last year, Google released Panda Updates to push only high-quality websites in search results. This makes the task of writing great content a must.

Make sure that other sites link to yours

Links help crawlers find your site and can give your site greater visibility in search results. When returning results for a search, Google uses sophisticated text-matching techniques to display pages that are both important and relevant to each search.

Some people are under the illusion that many links within a short span of time will push the rankings significantly. Had it been so, everyone would be doing the same thing ! It doesn’t work out like that.

Make your site easily accessible

Build your site with a logical link structure. Every page should be reachable from at least one static text link. If people are easily able to find pages on your site, so will Google.

At Ultraseo, an SEO Company in India, we design Google friendly sites, so that they can be SEO friendly from the outset.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in Uncategorized | 1 Comment

Tips For SEO Analysis

Posted on February 15, 2012 by seo team

If i were to sum up SEO in just one word, it would be analysis …

Firstly, you need to analyse your competitors,what keywords they have optimized their site for, the keywords they are ranking for on the first page. If your competitor is ranking for many keywords on the first page, and you aren’t, a lot of work needs to be done to rank your site.

Analyse your own site

Read the content as if you are reading it the first time. Does it holds your attention during the entire duration ? Are keywords used keeping the readibility in mind. Remember write for users first, not for search engines. Search engines are not going to buy your products or services. Users will.

Look at your title tags ? Do the title tags convey the purpose of your site. Title tag shows up in Search engine results page and is the first point of contact with the potential customer. If the title is too short or poorly written, it may not be enticing enough to click through.

Look at your meta description , which shows up below the title tag. Is this how you would like to describe your site.

Are users able to find the most imp. pages easily ? It may so happen sometimes that users find it hard to locate the information because it is buried too deep. Interlinking between pages with correct anchor text can do wonders.

If you have Google analytics installed on your site, it can provide tons of information about how people are finding your site. Delve deep into GA and look for

1. Top pages driving traffic to your site.
2. Top keywords people are searching to land on your site.
3. The spent spent by users – an indicator of whether they are engaging with your site the way you want them to.

And lots more… if you have the patience and time.

or contact Ultraseo – an SEO Company in India . We will prepare a report based on above metrics and recommend suggestions so that your online visibility is enhanced.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in SEO Services | 8 Comments

SEO Tactics To Avoid

Posted on February 15, 2012 by seo team

1. Avoid hidden text or hidden links.

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors.

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because the link consists of hidden text (for example, the text color and background color are identical).

2. Don’t use cloaking.

Cloaking refers to the practice of presenting different content or URLs to users and search engines.

Some examples of cloaking include:

a.Serving a page of HTML text to search engines, while showing a page of images or Flash to users.

b.Serving different content to search engines than to users.

3. Don’t load pages with irrelevant keywords.

“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search
results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords
appropriately and in context.

4. Don’t create multiple pages, or domains with substantially duplicate content.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

You need an SEO India company that abides by not one, but all the above SEO tactics in order to avoid being Penalised by search engines.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in Uncategorized | 7 Comments

Search engine optimization – an Effective Marketing Tool

Posted on February 14, 2012 by seo team

Now a days, everyone – whether a multinational corporation or a small firm – is keen to make an impressive online presence. Online businesses have become an easy and reliable way for many people across the globe to earn their livelihood.

That means for earning good revenue from your online e-commerce website one should also have effective presence in the online world and that is only possible by doing Search Engine Optimization. Basically, search engine optimization is a great tool for each and every organization irrespective of their physical boundaries. Online presence not only includes promoting your website it also includes that various HTML and other required features should be there so that google ranks your website in top 10 positions.

We at Ultraseo – an SEO Company in India , have experienced and professional SEO executives providing our clients with effective and valid results. We have all the techniques of making site rank in the top rankings in various search engines such as Google, Yahoo, Bing and many more.

We also provide our clients with free seo analysis of their website. No matter how complex your site’s statistics are i.e. on page and off page factor, we are there to sail your online presence to the top rankings in search engines. Contact us now and get a free analysis with detailed step by step execution of techniques.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in Uncategorized | 16 Comments

Online Marketing

Posted on February 13, 2012 by seo team

Very often Online Marketing is misconceptualized as Search Engine Optimization. As a result of which many people around the world are still confused about the real concept of Search Engine Optimization.

Online marketing is very vast field with various sub-branches. And SEO is one of its branches. Online marketing includes PPC, Paid Submission and many more activities. SEO is considered to be a reliable method as it is completely organic and does not include any paid activities. Once you get proper SEO done over website then you may be able to achieve high ranks in Google for a longer period of time. Unlike in SEO, all the other paid branches of Online Marketing makes you achieve good ranks only till the time you are using their paid services.

At Ultraseo, an Seo India company we completely understand the importance of Online Marketing and thus possess a team for every distinct branch of it. Our SEO experts have been providing our clients with great long term results. SEO can never be at its best until and unless it’s concept and purpose is fully known to someone.

Rating: 10.0/10 (1 vote cast)

Rating: +1 (from 1 vote)

Posted in Uncategorized | 5 Comments

Link building mistakes

Importance of Inbound Links

Important Metrics For Seo

Why people don’t value SEO

How to Improve the Title tag

What is a Google Friendly Site

Tips For SEO Analysis

SEO Tactics To Avoid

Search engine optimization – an Effective Marketing Tool

Online Marketing

contact ultraseo

our sites