1. Avoid hidden text or hidden links.

Hiding text or links in your content can cause your site to be perceived as untrustworthy since it presents information to search engines differently than to visitors.

Hidden links are links that are intended to be crawled by Googlebot, but are unreadable to humans because the link consists of hidden text (for example, the text color and background color are identical).

2. Don’t use cloaking.

Cloaking refers to the practice of presenting different content or URLs to users and search engines.

Some examples of cloaking include:

a.Serving a page of HTML text to search engines, while showing a page of images or Flash to users.

b.Serving different content to search engines than to users.

3. Don’t load pages with irrelevant keywords.

“Keyword stuffing” refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.

4. Don’t create multiple pages, or domains with substantially duplicate content.

Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.

You need an SEO India company that abides by not one, but all the above SEO tactics in order to avoid being Penalised by search engines.