Following are 3 ways to improve the existing backlinks pointing to your website.

1. Correct links that point to your old domain name

If you changed your domain name, its likely that some people are still linking to your old domain name.

Ensure that links to your old domain name should redirect to your new domain with a 301 redirect, if you have control over those links.

Otherwise you have to contact the webmasters linking to your old domain to correct the links.

2. Correct links pointing to broken pages on your site

All links to non-existing pages must be redirected to an existing page.

3. Improve the anchor texts of backlinks

While contacting other webmasters, you can suggest new anchor texts for your links. The anchor text should be natural. If all your backlinks have the same anchor text, this looks unnatural. A better idea is include keyword variations in anchor text.

UltraSEO – Provider of seo services in india , has an enviable track record of employing only white hat seo tactics to build links for our client’s websites.