Onpage optimization, as the name implies, is applying seo techinques on the web page so as to make search engine spiders index it and rank it higher.
Onpage optimization methods consists of –
Keywords – Here it means placement of keywords in the web copy and NOT selection of keywords. Keyword selection is done prior to writing content for web page and NOT as an afterthough ( although this is often the case ). Keywords must be placed in such a manner that both search spiders and visitors should be satisfied.
Title: In the title tag, the target keyword should appear at least once. (different title for each page). The title should entice the visitor to click to your site.
Meta Tags: Meta description tag – This tag summarizes the purpose of web page and like title tag, must include keywords.
The title and description should be appealing not only to the search engines, but to visitors as well. Search engines are not going to buy your products and services. Humans will.
Meta keywords tag – List of keywords seperated by comma is what goes into meta keywords list. (different keywords for each page).
Alt attribute: Using ALT attribute on images is good seo practice. “A picture is worth a thousand words” is not true in case of search engines, but ALT attribute is worth it. Don’t cram all the keywords in one ALT attribute. One or two keywords is sufficient.
Anchor Text: Internal links must be optimized with targetted Keywords.
HTML Site Map: HTML sitemap consists of links to all the pages of the website. This is useful in case of large website as visitor can quickly glance through all the pages to find the desired information.
According to the survey of Forrester Research Inc. (an independent technology and market research company), 81 % of internet consumers find web sites through search engine’s.
If your site is not listed in search engine’s, you are missing out a huge opportunity. When done properly, search engine optimization is the most cost effective method of marketing a website.
To increase your visibility on the internet, your site needs to be not only listed but listed higher to attract traffic and increase the volume of sales. For this its essential that the site is optimized for search engine’s.
Search engine optimization involves not only optimizing html source code but also web content for higher rankings. Generally, user doesn’t look beyond the first three pages of search results and if your site is not listed there, you are losing potential customers. We at Ultraseo will ensure that your site attains prime position by following ethical search engine optimization techinuques.
Optimization is not just about search engine rankings, it’s about conversion. For this, it’s imperative that the selection of keyphrases should be done in a focussed manner. Researching what your targetted customers are looking for is the first step in optimization process.
We will guide you in selecting the keyphrases which are ideal for your site after consultation with you. After careful selection of keyphrases, the process of inserting those keywords in strategic places begins. The selected keyphrases are placed in title,meta and seamlessly in the content. The optimized site is then submitted to search engine’s for indexing and a submission report will be sent to you.