A landing page is just what it sounds -the page on which the website visitor lands or arrives after clicking on a link in SERP ( search engine results page ) . It could be home page, or any other page in the site.

The need for landing pages arises, as it’s not wise to cram 8-10 keywords in a single page. Google and other search engines rank a page on the basis of relevency. You can’t make a page relevent without mentioning these 8-10 keywords. If you were to do so, the readibility of the content will be compromised. How readible will the content be when you have to repeat each of those keywords few times on the page.

It would be difficult to maintain the readibility of the content if you were to take care of those 8-10 keywords. That’s where landing pages comes to the rescue.

A landing is a very focussed page highlighting your marketing message around 2-3 keywords.

SEO Analysis can identify potential problems that might hamper visibility of your site in search engines. Always follow the following SEO Checklist before initiating the search engine optimization for a website

Are your URLs search engine friendly? In other words, are you using keywords in the naming structure of your URLs.

Are you including relevent keywords in title tag ?

Check for the presence of header tag, the alt attribute on images, the bold tag.

Is there enough content for spiders ?

Is the navigation in Flash or JavaScript ? Text navigation is always the best bet.

Are there multiple URLs for the home page ?

Does your site navigation use relevant keywords to link to inner pages ?

Get your site analysed by experts from Ultraseo. After analysing the site throughly, we will provide a report to you suggesting a roadmap to increase the visibility of the site in search engines.