Google announced the launching of new social networking tool integrated with Gmail with the following expalantion –

“Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.

We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time”

How to use Buzz -

When log in to your G-Mail account, you will see ‘Buzz’ link. The link will appear on the top left of the page, just under Gmail’s inbox tab.

You click that ‘Buzz’ tab for the first time and Google will display two links – one link for your followers, and the second one will show whom you are following. You can edit your profile and click on save profile and continue.

Click on the text box located at the top, and type whatever you want – status update or a link. The dropdown box here enables private posting if you want to do that.

Google co-founder Sergey Brin seemed confident that Google Buzz will enjoy broader success.

“Every couple years something new and revolutionary emerges and thanks to the Internet it can really emerge very quickly and affect many people in a short period of time,” Brin said. “I certainly hope that trend will continue and I hope we will make our own contribution with this set of capabilities.”

If you don’t have a Facebook fan page you should get in, and if you’re in a community-minded space, where you can offer things like competitions and such, then you’re set.

James Griffin, founder and chief executive of online reputation management company SR7, says this year will see the rise of analysts who will start convincing businesses to study, track and shift operations into social media.

Analysts will be versed in understanding and using social media, the quantitative and qualitative reports will empower businesses to implement researched social media strategies and gather market intelligence.

Such is the significance of social media for your business, according to these expert brains. A few of the experts have even feared that your business will remain lagging behind if optimum utilization of the social networking sites is not made.

Further, it has been guessed that although a few of the businesses might not be suffering too much of loss if not engaged into social media activity. Although the few businesses might not be suffering from huge loss, they are sure to miss huge profits that they could have achieved by indulging into the social media activities.

Promoting your site on various social websites through one’s own profile can attract huge traffic. I had a blog which was not receiving any comments but after the moment I tried to engage into social networking through the Facebook and the Twitter, my posts received comments and complements in large number. Other sites in similar niche were more eager to complement.

Maintaining identity in social media sites is the most important activity to be done for extreme benefits. Though it is time consuming, the profits are huge. You are able to attract large number of quality back links from many different sites which further goes on to prove beneficial for good SEO and page ranking.

Moreover, as the strategy of using Facebook and others for gaining popularity over the web does not cost anything to you. On the other hand, submitting banners would likely charge you a fortune. Also, with your growing network over social media sites, you will continue winning an added advantage of a continuous rising count of advertisers working for you, directly or indirectly.

How it works? Analyze! Why should I be going on to write large number of posts on large number of websites, when I can easily do the same job by writing once on Twitter or the likes?

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