To an extent, this notion of “free advertising” is not completly inaccurate. SEO can result in your site being found – free of cost – resulting in massive increase in traffic to your site. SEO is free, once you have invested – invested in resources ( people, tools ) and invested in time. Even the, SEO is not quite that simple.

SEO takes work – hard, and sustained work, over a period of time. For those who think that only keywords and submision is necessary, below is a líst of some of the typical SEO activities that can result in higher search engine rankings.

Researching and selecting keywords that are relevant to your target audience

Researching competition for keywords

Researching and analyzing competitive websites

Evaluating website content for keyword occurence, and creating additional pages, if necessary.

Making sure that title and meta tags on all the pages accurately reflect the content of web pages.

Initiating a link building program to your site from other sites (directories, exchanged links,article marketing, etc.)

Regularly monitor all the search engines and your competitors positions

Doesn’t quite sound as simple as some people think. That’s because it’s not. Just think of this … every other site – whether on first, second or third page is trying to outsmart you. You work hard, and are able to put your site above your competitors. The competitor works harder and beats you to to the top. Its a war out there and SEO’s are war strategist, working day in and day out, for the best interst of their clients.

You must be wondering what’s the way out ? If you don’t have time,patience and skill required for search engine optimization ( you are surely going to need all of them ), it’s better to outsource your seo work to those who don’t have these qualities in short supply. And focus on other aspects of your business. You will save not only time, but your peace of mind !

• How relevent the linking page is with the subject matter of your site.

  A site selling sports goods linking to a real estate site, will do good to neither of them.

• The PageRank of the site pointing to you site.

  Ideally, the pagerank of the site linking to your’s site should be higher. But if pagerank is equal or less than that of your site, you should go ahead with link exchange, provided the subject matter of both sites match closely.

• How relevent the anchor text to the page it links to.
• The number of other links on the page pointing to your site, the less, the better.

Always remember , links from a unrelated site are pretty much worthless

The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.

In the early days of web, search engines used to index web pages based on the number of keyword occurrences within a particular web page. This opened the field for spammers who started manipulating search engines by stuffing keywords into title and meta tags. Search engines being one step ahead of spammers found a way around this by putting more emphasis on off page factors like quality and quantity links to a site.

Why are links important ?

Links are, and will continue to remain an important ingredient in Google’s algorithm for ranking sites. This is because they are one of the positive signals to Google about your site’s importance.

This is what Google had to say -

“Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity”

Different Types of links -

One way links – The example given above – site A linking to site B, is an example of one way links – one way link for site B.

Reciprocal links – If site B also links back to site A, then this is an example of reciprocal link.

Three way links – This involves 3 websites A, B and C. In this type of link scheme, site A links to site B, site B links to site C and site C links to site A. Thus each site recieves one way link without linking to each other.

Onpage optimization methods consists of –

Keywords – Here it means placement of keywords in the web copy and NOT selection of keywords. Keyword selection is done prior to writing content for web page and NOT as an afterthough ( although this is often the case ). Keywords must be placed in such a manner that both search spiders and visitors should be satisfied.

Title: In the title tag, the target keyword should appear at least once. (different title for each page). The title should entice the visitor to click to your site.

Meta Tags: Meta description tag – This tag summarizes the purpose of web page and like title tag, must include keywords.

The title and description should be appealing not only to the search engines, but to visitors as well. Search engines are not going to buy your products and services. Humans will.

Meta keywords tag – List of keywords seperated by comma is what goes into meta keywords list. (different keywords for each page).

Alt attribute: Using ALT attribute on images is good seo practice. “A picture is worth a thousand words” is not true in case of search engines, but ALT attribute is worth it. Don’t cram all the keywords in one ALT attribute. One or two keywords is sufficient.

Anchor Text: Internal links must be optimized with targetted Keywords.

HTML Site Map: HTML sitemap consists of links to all the pages of the website. This is useful in case of large website as visitor can quickly glance through all the pages to find the desired information.

Google announced the launching of new social networking tool integrated with Gmail with the following expalantion –

“Google Buzz is a new way to start conversations about the things you find interesting. It’s built right into Gmail, so you don’t have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there’s always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most.

We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don’t have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you’re sure to see the stuff that matters most as it happens in real time”

How to use Buzz -

When log in to your G-Mail account, you will see ‘Buzz’ link. The link will appear on the top left of the page, just under Gmail’s inbox tab.

You click that ‘Buzz’ tab for the first time and Google will display two links – one link for your followers, and the second one will show whom you are following. You can edit your profile and click on save profile and continue.

Click on the text box located at the top, and type whatever you want – status update or a link. The dropdown box here enables private posting if you want to do that.

Google co-founder Sergey Brin seemed confident that Google Buzz will enjoy broader success.

“Every couple years something new and revolutionary emerges and thanks to the Internet it can really emerge very quickly and affect many people in a short period of time,” Brin said. “I certainly hope that trend will continue and I hope we will make our own contribution with this set of capabilities.”

If you don’t have a Facebook fan page you should get in, and if you’re in a community-minded space, where you can offer things like competitions and such, then you’re set.

James Griffin, founder and chief executive of online reputation management company SR7, says this year will see the rise of analysts who will start convincing businesses to study, track and shift operations into social media.

Analysts will be versed in understanding and using social media, the quantitative and qualitative reports will empower businesses to implement researched social media strategies and gather market intelligence.

Such is the significance of social media for your business, according to these expert brains. A few of the experts have even feared that your business will remain lagging behind if optimum utilization of the social networking sites is not made.

Further, it has been guessed that although a few of the businesses might not be suffering too much of loss if not engaged into social media activity. Although the few businesses might not be suffering from huge loss, they are sure to miss huge profits that they could have achieved by indulging into the social media activities.

Promoting your site on various social websites through one’s own profile can attract huge traffic. I had a blog which was not receiving any comments but after the moment I tried to engage into social networking through the Facebook and the Twitter, my posts received comments and complements in large number. Other sites in similar niche were more eager to complement.

Maintaining identity in social media sites is the most important activity to be done for extreme benefits. Though it is time consuming, the profits are huge. You are able to attract large number of quality back links from many different sites which further goes on to prove beneficial for good SEO and page ranking.

Moreover, as the strategy of using Facebook and others for gaining popularity over the web does not cost anything to you. On the other hand, submitting banners would likely charge you a fortune. Also, with your growing network over social media sites, you will continue winning an added advantage of a continuous rising count of advertisers working for you, directly or indirectly.

How it works? Analyze! Why should I be going on to write large number of posts on large number of websites, when I can easily do the same job by writing once on Twitter or the likes?

If your site is not listed in search engine’s, you are missing out a huge opportunity. When done properly, search engine optimization is the most cost effective method of marketing a website.

To increase your visibility on the internet, your site needs to be not only listed but listed higher to attract traffic and increase the volume of sales. For this its essential that the site is optimized for search engine’s.

Search engine optimization involves not only optimizing html source code but also web content for higher rankings. Generally, user doesn’t look beyond the first three pages of search results and if your site is not listed there, you are losing potential customers. We at Ultraseo will ensure that your site attains prime position by following ethical search engine optimization techinuques.

Optimization is not just about search engine rankings, it’s about conversion. For this, it’s imperative that the selection of keyphrases should be done in a focussed manner. Researching what your targetted customers are looking for is the first step in optimization process.

We will guide you in selecting the keyphrases which are ideal for your site after consultation with you. After careful selection of keyphrases, the process of inserting those keywords in strategic places begins. The selected keyphrases are placed in title,meta and seamlessly in the content. The optimized site is then submitted to search engine’s for indexing and a submission report will be sent to you.

All these have a bearing on the ranking of a site in search engines. We will also send competitors analysis report detailing their present google rank, no.of links they have to give an idea about the amount of efforts required to achieve desired ranking position.

The SEO analysis report will highlight the following areas -

List of targetted keyphrases best suited for your site

How search engines will actually ’see’ your page

This report will display whether the site contains enough text and links for the spider.

Top five competitors report

This report will display your top 5 competitors,their link popularity, and current ranking position for your targetted keyphrase.

No. of links to your site

Major search engine’s count no. of links your site has got and will reward the site for quality as well as quantity of links.

Check for broken links

If search engine’s find a broken link, they won’t be able to index the page and thus optimization efforts will be wasted.

Pre optimization ranking report in Top 3 search engine’s

To show current level of optimization.

Title and meta tag analysis

Whether proper title and meta tags have been utilised.

Analysis of web copy

Amount of text on each page and whether targetted keyphrases are included.

SEO Friendly navigation

Whether search engine’s are able to spider the links in navigation.

Successful SEO helps a site gain visibility in search engines and visibility translates into sales. An seo company talking only about sales is not doing justice to your seo campaign. SEO is not just about sales, it’s about targetted traffic. For this, you need to know what your potential or existing customers are searching. Ultraseo- seo company in india will guide you at every step in optimizing your website through ethical seo techinques.

We say ethical, because SEO is not just tricking the search engines into giving higher rankings. SEO is about relevancy – relevancy in the eyes of search engines. Be wary of any SEO company that guarantees number one rankings in google. Even google – the no. 1 search engine clearly states in its guidelines for webmasters that no one can guarantee no.1 ranking. This just goes to prove that seo requires a sound understanding of how search engines work and then applying those techinques to increase the online visibility of a site.

If any SEO company does mention this, there are 3 possible reasons.

1. Either they are using black hat SEO – these are the SEO techinques that can quickly get you banned in search engines.

2. The keywords they are targetting are not relevant to your business. For example, name of your company.

3. They are talking about paid listings-which is not organic seo.

Our company does give gurantee – but of a different kind. The gurantee is regarding our SEO services – prompt, affordable and professional.

Ultraseo – an internet marketing and SEO company in india, believes in leveraging our technical expertise to provide professional SEO services to our clients. Succesful SEO campaign ensures greater exposure of your site resulting in increased awareness and good Return on Investment (ROI)

Search engine optimization (SEO) – a form of internet marketing is the art of making a website search engine friendly so as to maximise the probability of its being ranked highly in search engines. SEO is not a one-off, but a continuous process and takes time and effort to show results. So, it is better to outsource the SEO process to a professional seo company.