There are still many business owners who have a very vague idea about SEO, or think that its as easy as 123. That’s the reason they won;t invest in SEO as they think SEO is useless. This is a case of mind over matter. I don’t mind and these people don’t matter !

On the other hand, there are people who continue to use tactics which used to work earlier,but not anymore. A few of them are –

1. H1 tags will get you high rankings.

Research has shown that there is little correlation between the presence of H1 tags and rankings. Still, it is advisable to write good H1 headings, but it should be done for usability and not so much for SEO purpose.

2. Keyword density – The magic number.

The truth is there is no such magic number. Its a myth. I wish there were such a number, so that our work would become pretty easy. All we had to do would be to write the content keeping that magic number in mind, and Google will rank our site higher than competitors.

Just write in a natural way. Of course, you still had to use your main keywords in the content. But not x no. of times to make it work. Its stupid. Plain and simple.

3. Publish any content and that’s enough.

It used to be so, not anymore. Google’s panda updates last year have focussed on quality content. If Google, the search market leader is putting so much emphasis on QUALITY, we can only ignore it at our own peril.

There are many seo companies who are still using these tactics due to reasons best known to them. You need an seo company in India ,which uses only latest and best seo practices to optimize your site.